Marketing & IT · Travel & tourism

Positioning and digital presence for a travel business.

Combined marketing and technology support helping a travel and tourism business sharpen its market position and digital presence.

Industry · Travel & Tourism Practice lines · Marketing & Branding · IT & Software Format · Ongoing portfolio relationship
The challenge

A travel business competing for attention in a crowded category.

Tourism Scouts India needed to stand out in a category where most competitors look and sound alike, both in positioning and in their digital presence.

The approach

Marketing positioning paired with the technology to support it.

Ignitize combined Marketing & Branding work on positioning and identity with IT & Software support on the digital presence needed to carry that positioning through to actual bookings and enquiries.

The outcome

A long-standing relationship within the Ignitize portfolio.

Tourism Scouts India continues as part of the Ignitize client portfolio, with marketing and technology support evolving alongside the business.

More client work

Other case studies.

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